How to Buy CPA Traffic With Adsterra SSP: Ad Formats, Offers, Flows

 

How to Buy CPA Traffic With Adsterra SSP: Ad Formats, Offers, Flows

As of my last knowledge update in September 2021, I can provide you with a general outline of how to buy CPA traffic with Adsterra SSP. Keep in mind that the process and available features may have changed since then, so it's essential to visit Adsterra's official website or contact their support for the most up-to-date information. Here's a basic guide:

Create an Adsterra Account:

Visit the Adsterra website (https://adsterra.com/) and sign up for an account if you don't already have one. You will need to provide your contact information and agree to their terms and conditions.

Log In to Your Account:

After creating your account, log in using your credentials.

Funding Your Account:

Before you can buy CPA traffic, you'll need to fund your Adsterra account. Most advertising platforms require a minimum deposit to get started. Adsterra offers various payment options, including credit/debit cards, PayPal, Bitcoin, and more. Choose the payment method that suits you and follow the instructions to make a deposit.

Navigate to the Ad Campaign Dashboard:

Once your account is funded, navigate to the Ad Campaign Dashboard or a similar section where you can create and manage your ad campaigns.

Select CPA Offers:

In the campaign creation process, you'll be able to choose your advertising goals and objectives. Select "CPA" as your preferred pricing model, which means you will pay for each conversion or action (e.g., lead submission, sale) rather than for impressions or clicks.

Choose Ad Formats:

Adsterra offers various ad formats, including pop-under ads, push notifications, native ads, display banners, and more. Select the ad format(s) that align with your campaign objectives and the preferences of your target audience.

Define Targeting Options:

Specify your target audience by setting parameters such as geographic location, device type, operating system, demographics, and more. Effective targeting helps ensure your CPA campaigns reach the right audience.

Set Bids and Budget:

Define your bid strategy and daily or lifetime budget for the campaign. The bid you set will determine how much you're willing to pay for each conversion.

Create Ad Creatives:

Design and upload your ad creatives, including images, headlines, ad copy, and any other necessary assets. Make sure your creatives are engaging and relevant to your CPA offers.

Launch Your CPA Campaign:

Review your campaign settings and creatives to ensure everything is in order. Once you're satisfied, launch your campaign.

Monitor and Optimize:

Keep a close eye on the performance of your CPA campaign. Adsterra should provide you with real-time data on conversions, clicks, impressions, and other relevant metrics. Use this data to optimize your campaign by adjusting targeting, bids, or creatives as needed to improve ROI.

Scale Your Campaign:

If your campaign is performing well and generating a positive ROI, consider increasing your budget or expanding your targeting options to scale your campaign further.

Remember that successful CPA advertising requires continuous monitoring and optimization to achieve your desired results. Adsterra may have specific features and tools to help you with campaign optimization and tracking, so be sure to explore their platform thoroughly and seek guidance from their support team if needed.